CHRIS McCANDLESS
Portland, OR

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Business

How to attract more customers

By on July 15, 2017

Don’t worry if you’re sales isn’t doing that great because once you read this article, you are going to know what to do about it. Having a small client base is very annoying for any businessman; some people who just started their business will think that it’s normal, but if you haven’t gotten where you expected your business to be even within one or two years, then you need some re-wiring in the system.

A few other people are too traditional in their methods when it comes to business including their marketing, advertising and other dealings. These people are usually satisfied with the loyal and regular customers whom they believe they will have throughout. However, this is untrue because as technology develops, marketing, advertising and every other tool that will help you widen your client base undergoes continuous change. If you don’t adapt to these changes, even your most loyal customers are likely to shift to others who are well updated.

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Now you must have seen a lot of messages and highlighted texts that says “click here” which will lead you to a particular website or online shopping site. This is also advertising. First and foremost, you need to have a proper website. Your online presence makes sure that more and more number of people can know about you. Make use of Search Engine Optimization, commonly known as SEO to attract more and more people to your website. Using SEO will make sure that the visibility of your website is high.

You might be thinking what is visibility and how is it increased through SEO; when your potential customer searches for something online through a search engine, a list of results pop up and the search engine makes use of particular algorithms to come up with this list. This algorithm aims at providing the user with the most relevant search results on the top of the list. SEO helps in pushing up your website to the top of that list.

SEO writing or content marketing are things that work on key words, which are important words or phrases which a potential customer is likely to search online. These keywords are embedded in the content of the website so that the algorithm used by the search engine decides that particular website as the most relevant one and shows it on top of the search results.

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