CHRIS McCANDLESS
Portland, OR

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Real Estate

An Effective Real Estate Flyer

By on July 15, 2017

Real estate is a market that sees many ups and downs. The downs are mainly due to the recession that hits the economy of any country. Almost every person would like to own a place they can call their own and this is the main reason behind the soaring prices of many properties. The way any property is promoted also makes a lot of difference in turning leads into potential customers. Real estate properties are promoted in many ways such as advertisements on media, hoardings or real estate flyers.

Key points to note

There are many points to take into consider Some of them are –

  • Include lots of photos – This is a very important thing. When a potential buyer is looking out for purchasing a house, a flyer with photos let them know what they are actually going to invest in and is that what they want. And it’s a better idea to show them what you are selling rather than listing all the details. Always take high quality photos of the property and try giving it a nice border. But make sure not to overdo it as the main picture is what is important. Use both the sides of the flyer and add a few photos of the surrounding area of the property.
  • Engage your audience – This can be done by promoting the dream of a home. You should imagine how a potential buyer of that segment of houses wants a home to look like and you should tap that emotion and create the flyer accordingly. Different class of the society have different thinking and look for different aspects when looking to purchase a property and that should be kept in mind while designing.

  • Give clear and meaningful content – Do not just fill the whole left out space with irrelevant information. Be precise. The main points to cover should be an attractive heading, the exact address, price of the property and its surroundings and a brief description of how the house looks. Try using bullet points as they are easy to read and tend to be more to the point.
  • Use high quality paper – This is one thing you should never compromise on. The type and quality of paper used for the flyer makes a very lasting impression. When a low quality paper is used it makes the buyer less interested in the property though the listing has all the other required features and the house is what they have been looking out for since very long.

Your flyer is the first stage of converting leads to potential buyers. Make sure to make it as interesting as could be.

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